Digital Strategy
Who is actually buying, where to reach them, and what to spend — written down.
Brands entering a new market or relaunching
Creative mind, measurable work.
I turn marketing budgets into paying customers.
Over twelve years of performance marketing for more than 100 brands across seven markets. Whatever you sell, I learn the business before I spend a pound of its budget.
- Years in performance marketing
- 12+
- Brands served
- 100+
- Markets across 3 continents
- 7
- Average return on ad spend
- 4.2x
About me
Marketing first, always.
I started with a notebook, a spreadsheet and one stubborn belief: marketing should be accountable to revenue. Since then I have run strategy, media buying and content for retail, e-commerce, property, beauty, food, education and healthcare brands — from Egypt and the Gulf to Europe and the United States.
I do not sell reach. I build systems that make a business grow, then prove it with numbers.
How we can work together
Services
- 02
Media Buying
Your budget, spent where it comes back. Judged on revenue, never on reach.
Brands already spending who aren't sure it works
- 03
SEO, SEM & GEO
Show up when someone searches for what you sell — on Google and in AI answers.
Local businesses and services with real competition
- 04
Coaching & Consultation
An hour with me on your account. You leave knowing exactly what to change first.
Startups, founders and in-house teams
- 05
Branding & Rebranding
Build the brand, or rebuild it, so your work looks like yours — not like everyone's.
New businesses, and established ones that outgrew their look
- 06
Social Media Training
I teach you and your team to run it, so you stop needing me.
Teams bringing marketing in-house
- 07
Content & Production
Shoots for what has to be real, AI for what doesn't. Concept, shoot, edit.
Brands that need a steady stream of creative
- 08
UGC & IGC
Content from real people that reads as a recommendation, not an ad.
E-commerce and consumer brands that need social proof
- 09
Social Media Plans
A whole month handled: plan, content, design and the spend behind it.
Businesses that need consistency, not occasional posts
Courses I teach
Learn the system, not the tactic
Experience
Where I've worked
- 2021 — Present
Founder & Lead Consultant
Digitalway Consulting
Cairo, EgyptIndependent practice advising founders and marketing teams on strategy, media buying and growth.
- 2019 — 2021
Head of Digital
Kepler Agency
Riyadh, Saudi ArabiaLed the digital department across a portfolio of retail and healthcare accounts.
- 2017 — 2019
Performance Marketing Manager
Andalusia Group
Jeddah, Saudi ArabiaBuilt the paid media engine for medical and wellness services across the Kingdom.
- 2015 — 2017
Digital Marketing Specialist
Bioderma — Distribution Partner
Cairo, EgyptRan social, search and e-commerce campaigns for dermo-cosmetics brands.
- 2013 — 2015
Marketing Coordinator
Nasaaem Clinics
Cairo, EgyptFirst marketing role — learned that the product always comes before the campaign.
Brands I've worked with
A hundred brands, one discipline
over 100 brands
Sidi Adawy 
Ajial 
Dayra 
Fayez Altmar 
Herbaminta 
Lotus 
NOBLE 
Rawda Minta 
Easy Confirm 
EasyOrders 
Ahmad Khatab 
Copyway 
Gloweira Stones 
Master CNC 
Ms. Samya - English Trainer 
حدوتة × الماركتنج
AB TAL 
Coach 
Eshraqa 
Haifa AL-Khanfar 
Khawter 
NESREEN JABATA 
QIYADEY 
S.A.N 
Easyorders Academy 
Shatr AI 
BM Corporation 
El-Sheikh Ahmed 
Maryam Shaheen 
MrDonjuan 
Skill Kamps
On stage & on air
Talks, podcasts & press
- Speaker & mentor
Storytelling for technical teams
NASA Space Apps Cairo
Talked about turning a technical idea and a pile of data into something an audience feels, and mentored teams through the hackathon.
- Guest
From pharmacy to performance marketing
Business Bites
A conversation about the road into marketing and why none of it was an accident.
- Host
- Author
Writing on brand performance
Gulf Business Weekly
Published articles on digital marketing and brand performance.
Questions
Frequently asked
Founders, marketing managers and in-house teams who want a clear next step on a real account.
Book a session
One hour, and you leave knowing what to change first.
Pick a time that suits you. Tell me what you are trying to grow and I will come prepared.
Book a consultation
Free 60-minute call · written summary · I reply within one business day.
Let's talk
Think digital.
Pick a time that suits you. Tell me what you are trying to grow and I will come prepared.
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